Apple's annual event, held on September 12, 2023, has provided us with a deep insight into the technological innovations that are shaping our future. From wearables to smartphones, Apple has unveiled a number of technical advancements that are set to change the way we interact with technology. In this article, we'll dive into the key technical details of the innovations unveiled during the event.
Apple Watch Series 9: Technological Advances on the Wrist:
Apple Watch Series 9 is a milestone in wearable technology. Its brighter display, thanks to Ultra-Bright OLED technology, offers exceptional visibility even in direct sunlight. Plus, battery life has been significantly improved thanks to the optimization of the watchOS 8 operating system.
The highlight is the inclusion of gesture controls, powered by the U1 platform. This allows for more intuitive interaction with the watch, making tasks such as menu navigation and responding to notifications easier. Additionally, water and dust resistance has been improved, making the Series 9 an ideal choice for athletes and outdoor enthusiasts.
iPhone 15: A Revolution in Mobile Photography:
The iPhone 15 has revolutionized mobile photography with its 48MP main camera, powered by a next-generation UltraVision sensor. This camera allows taking photos in ProRAW format, giving users greater control over image editing.
UltraVision technology also introduces dynamic focus, which allows you to adjust the focus after taking a photo. This represents a paradigm shift in mobile photography and promises to open up new creative possibilities. The longer battery life ensures that users can capture more moments without worrying about power.
Goodbye Lightning: Hello USB-C!
Apple has introduced the USB-C connector on the iPhone 15 Pro, enabling data transfer speeds of up to 10 gigabits per second – an impressive leap over USB 2. This opens up new possibilities for fast file transfers and connecting to high-speed external devices.
The Evolution of the Battery: Greater Capacity and Energy Efficiency
One of the most common expectations ahead of Apple's event revolved around the battery capacity of the new iPhones. Previous leaks pointed to a substantial increase in battery capacity, and it seems that these speculations have been definitively confirmed. Although Apple does not provide official data on battery capacity, several sources point to a noticeable increase, reaching between 12% and 18% more compared to last year's models.
Below are the estimated battery capacities for each model:
iPhone 15 : Estimated to have a 3877 mAh battery.
iPhone 15 Plus : The Plus model boasts even greater capacity, with approximately 4912 mAh of power.
iPhone 15 Pro : This model features a 3650 mAh battery, although it is important to note that energy efficiency also plays a fundamental role in its performance.
iPhone 15 Pro Max : The flagship of the series, the iPhone 15 Pro Max houses an impressive battery capacity of around 4852 mAh.
However, the improvement is not limited to increased capacity alone. The arrival of iOS 17 has introduced a significant optimization in power management. This operating system is designed to be highly efficient, making optimal use of available resources and ensuring solid performance even on days of continuous use.
Thanks to this optimization, users can expect battery life that extends beyond a full day, even reaching a day and a half or, in some cases, up to two days of use without needing to charge the device. This represents a significant advance in the autonomy of the new iPhones and an effective response to one of the main concerns of modern users. With these advancements, Apple demonstrates its commitment to delivering devices that are not only powerful, but also long-lasting and energy-efficient.
Pricing: How Much Does Apple’s Latest Innovation Cost?
Last year, Apple's mobile devices saw an upward price adjustment, with increases ranging from 11% to 16%. This increase raised expectations that the 15th generation presented at this event would also bring with it an increase in prices due to the significant investments made in its production.
However, Apple pleasantly surprised us by maintaining the initial prices of its smartphones, which represents a relief for fans of the brand. Below, we present the price ranges of the new iPhones:
iPhone 15 : Starting at €959 for the 128GB version, up to €1,399 for the 512GB version.
iPhone 15 Plus : Its price starts at 1,109 euros for the 128 GB model and reaches 1,489 euros for the 512 GB version.
iPhone 15 Pro : This model is priced from €1,219 for the 128GB version to €1,849 for the 1TB model.
iPhone 15 Pro Max : The starting price is €1,469 for the 256GB version, and extends to €1,969 for the model with an astonishing 1TB capacity.
In addition to these price variations, the "Classic" and "Plus" models are available in elegant pastel colors such as blue, pink, yellow and green, as well as classic black. In contrast, the "Pro" and "Pro Max" models come in shades of gray, dark blue, white and black.
Apple’s focus on maintaining its entry-level prices demonstrates its continued commitment to bringing innovative technology to its users without sacrificing affordability.
Conclusion: A Bright Technological Future:
Apple's event on September 12, 2023 made it clear that technical innovation remains at the heart of the company. These technological innovations promise to improve our daily lives and give us new ways to interact with technology.
As technology and gadget providers at Tienda Cables, we are excited by the opportunities these innovations offer our customers. We are committed to delivering products and solutions that make the most of these cutting-edge technologies.
Stay tuned to our stores and website for the latest products and accessories coming soon. The technological future is exciting, and at Tienda Cables, we are ready to be your partner on this exciting technological journey.